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Research papers

Research on the radio listening audience in Italy

In this paper the authors present the up to date situation of the surveys on the radio listening audience in Italy. The first part of the paper contains a brief description of the evolution in recent years of the radio in Italy and of the surveys...

Catalogue: Radio Research Symposium 1995
Authors: Leonardo Abbruzzese, Giorgio Visintini
Companies: Unicab Italia S.p.A, SWG Spa
July 1, 1995
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Citation

Abbruzzese and Visintini (1995a, July 01). Research on the radio listening audience in Italy. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-on-the-radio-listening-audience-in-italy


Research papers

Magazines buying patterns

The national media researches base on readers much more than buyers of the copies: the issue is that there is a lack of market research data able to support marketing decisions regarding circulation level development and control. Readership surveys...

Catalogue: Seminar 1993: Competition In Publishing
Author: Giorgio Visintini
Company: Unicab Italia S.p.A
June 15, 1993
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Citation

Visintini, G. (1993a, June 15). Magazines buying patterns. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/magazines-buying-patterns